With Breast Cancer Awareness month only a few days away, I wanted to share an inspirational story attesting to the fact that “one person can make a
difference.” Jason Pinchoff, the founder of PINCH NYC, has overcome extraordinary hardships
due to the passing of his mother from breast cancer. However he has come out the other side
with a clear purpose.
Most people don’t have the time or money to dedicate to the fight against breast cancer – so how
can one person make a difference? Jason was also faced with this dilemma. However he found
a solution and is now spearheading a fight against breast cancer through his brand PINCH NYC,
an urban hat brand. PINCH NYC’s tagline says it all - “Take a PINCH Out Of Cancer”.
“People assume that the only one affected by breast cancer is the patient, but in truth their family,
children, friends, and loved ones are also battling this horrible disease. Everyone is born with a
voice, what matters is how you use it. The PINCH NYC hats are giving people, like myself, a way
to use their voice in support of their loved ones battling breast cancer” – Jason Pinchoff
This October, the PINCH Group is launching a limited edition breast cancer awareness hat in
which 100% of the proceeds go to The Linda B. Pinchoff Foundation’s Waiting Room Project. The
Waiting Room Project furthers Jason’s mission to create a way for people like himself to show
support and solidarity for their loved ones affected by breast cancer.
Jason’s hope is to give men, women, and children, like him, the opportunity to bring a voice to
breast cancer and truly believes that together we can take a PINCH out of breast cancer.
To learn more about PINCH NYC, please visit apinchlife.com or contact A Higher Society @
646.517.5155 getbusy@ahighersociety.com ahighersociety.com
Converting pain and suffering into fuel to burn on his journey... Jason Pinchoff’s Story:
In 1989, at the young age of 11 Jason saw his mom Linda battle breast cancer. While the cancer
went into remission, it returned a few years later just after his father and sister were killed in a
tragic automobile accident. She lost her battle and Jason was left a teenager
without his family.
Through his own inner-strength, Pinchoff rose above these tragedies and
became a real force in the music industry. As a producer and director, Jason
worked with the biggest names in hip hop including: Kanye West, Ice-T, LL
Cool J, Chubb Rock, Dana Dane, and many more. With the help of his Hip
Hop friends, Pinchoff is setting his sights on a new target – helping the fight
against breast cancer through his brand PINCH NYC. Click here to watch Hip Hop legends along the likes of Chubb Rock, Ice T and Dana Dane support Jason's Movement.
The Linda B. Pinchoff Foundation, founded by Jason Pinchoff, is a non-profit organization raising
money for The Waiting Room Project. Patients, their family, children, and loved ones spend an
enormous amount of time in hospital waiting rooms. Being able to have an environment that is
warm and inviting rather than stark and sterile makes a difference. By working with artists and
interior designers, these cancer waiting rooms will be transformed into serene areas that will be a
comforting force in these individuals’ lives.
